Authority and Social Proof

People tend to obey authority figures – no matter the circumstances. Discover how to apply this information to the sales process. In sales you can use your own authority and the authority of others as influencers. Things like well-produced brochures, professional presentations, impressive offices and smart clothing ooze authority. In this course you will be introduced to two influencing principles: authority and social proof, as well as why customer testimonials are now more than ever critical to your standing in the marketplace.