A few years ago, marketing “ended” at the point of sale, but in many cases, customers are your best salespeople and advocates. Marketers who ignore post-funnel marketing opportunities, are losing opportunities to differentiate their business and brand, while uncovering opportunities for revenue.
- Increase renewals, referrals, and cross-sell and upsell opportunities with more effective customer marketing
- Launch a customer referral program
- Work better with customer-facing teams as you roll out your customer marketing efforts