Introduction to Key Account Management
Essentially, key account management is somewhere in-between sales and customer service. A little from column A, a little from column B. In this introduction course we’ll explain all the key account management basics. Specifically, it will cover what key account management actually is, the difference between it and traditional account management, as well as outline the specific responsibilities of a key account manager.
Covered in this course:
- What is key account management
- What’s the difference between account management and key account management
- The key responsibilities of key account managers