Marketing Strategies that Drive Effectiveness
Strategic marketing organizations have the capacity to drive incredible value through the entire organization. This course will give you a foundational understanding of how to think strategically to develop, measure and promote a marketing plan that helps you bridge the gap between “activities” and “results.”
- The importance of marketing strategy
- Effectively leverage customer and market insights to drive better results
- Build a marketing strategy from scratch
- Promote your strategy throughout the organization
