What Makes a Key Account Manager

Beyond the basics of what customers will be expecting from a key account manager, it’s also vital to understand more about the key accounts you’ll be managing.

In this course we will be exploring those key accounts themselves and the role they play in the success of your business. We’ll also be looking at the specific things that make key account managers effective in their role, and shed some light on the abilities and characteristics that will help you become a successful key account manager.