Bloomberg C-Suite – Cadillac

Cadillac. A brand name that devotes memories of the 50’s, the 60’s, of a bygone era of luxury, a stumpy brand, a status symbol from father’s, or even grandfather’s. Cadillac, saddled by a lot of baggage, were a bankrupt company located in the bankrupt city. Cadillac needs market share in an expanding luxury category, a category that has been dominated by a European Manufacturer. How long is it going to take Cadillac to be the lead car once again in the GM’s house of brands? This course is part of the Bloomberg Collection which is only available for customers using Litmos LMS.