Bloomberg Game Changers – Virgin Group, Richard Branson
Before the current crop of internet-driven twenty-something billionaires, there was Richard Branson. The hippie entrepreneur built a branding empire around the 60s values of adventure and fun. From Virgin Records to Virgin Airlines to Virgin Galactic, he took the power and possibilities of branding to new heights. In the process, he reinvented the role of the entrepreneur becoming his own best pitchman and turning himself into a living symbol of the Virgin brand.
This course is part of the Bloomberg Collection which is only available for customers using SAP Litmos LMS.
- Learn more about what is, surely, the archetypal enrepreneur
- Find out what it was about Richard that allowed him to achieve success
- Gain insight into the impact the Virgin Group has had across the globe