Storytelling in Business
A sure-fire way to capture the attention of any audience is by telling them a story! Who doesn’t love a TED talk, where the speaker guides you through the story of how they made their first million selling. Whether you are presenting to your team, pitching to clients or marketing your business, the importance of storytelling shouldn’t be underestimated. Storytelling can make otherwise dull information come alive that will stick in the minds of your audience. Because ultimately, to quote the author Anthony Hill, “facts tell but stories sell!”
Covered in this course:
- Why use storytelling in a business setting?
- What makes a great story? Character, Goal, Challenge
- The “Show, Don’t Tell” Principle
- Defining Your Message
- Story Structure: Set-Up, Conflict, Resolution