Essential KPIs for the Modern Marketer

If you’re not capturing and measuring Marketing KPIs and metrics on a regular basis, you’re marketing “blind.” For many marketers, it’s not a question of, “Do I measure my marketing?” It’s a question of, “What do I measure!” And most importantly, “what do you do with the data once you have it?” Capturing and analyzing your Marketing KPIs will give you an overview of your efforts and allow you find areas of improvement.