Selling to Power Buyers
As a salesperson, one of the hardest tasks you’ll face is getting an audience with a real decision maker; the person who has the true spending authority. We call them power buyers. And if you find yourself in front of a power buyer, your task becomes harder still, as now you must capture their attention and maintain their interest. Selling to power buyers can feel like a massive task, but it can be done. And it can be mastered. This is a course for both salespeople and sales managers, oh, and anyone who’d like to understand more about business power structures.
Covered in this course:
- Who the real power buyers are
- Spotting the difference between authority and influence
- Tips and techniques when pitching to power buyers