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Course catalog / Base edition / Selling to Power Buyers

Selling to Power Buyers

As a salesperson, one of the hardest tasks you’ll face is getting an audience with a real decision maker; the person who has the true spending authority. We call them power buyers. And if you find yourself in front of a power buyer, your task becomes harder still, as now you must capture their attention and maintain their interest. Selling to power buyers can feel like a massive task, but it can be done. And it can be mastered. This is a course for both salespeople and sales managers, oh, and anyone who’d like to understand more about business power structures.

Find out more
how to sell to power buyers course

Covered in this course:

  • Who the real power buyers are
  • Spotting the difference between authority and influence
  • Tips and techniques when pitching to power buyers
Course length
20 minutes
Collection
Sales Mastery
Language
English
Country/Region
Global

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