Inside the Customer Learning Lifecycle: How Continuous Education Drives Lasting Value

Customer experience has become a business obsession − and with good reason. Organizations that get it right enjoy stronger and more profitable customer relationships, which in turn create a competitive advantage.

But where does education fit in? Although it’s only one facet of customer experience, it can make or break a relationship. So, how can you create successful learning experiences for every phase in a customer’s journey?

Find out in this recorded webinar with John Leh, CEO and Lead Analyst at Talented Learning, and Mike Martin, CLO at SAP Litmos.

You’ll learn:

• How to prioritize fluid customer education needs
• How to build a convincing business case
• Guidelines for choosing effective tools and technologies
• Tips for quick deployment and continuous improvement
• Successful “lifecycle” content strategies
• Metrics to evaluate program impact over time

About John Leh:

John Leh is CEO and Lead Analyst at Talented Learning, LLC. John is a learning systems selection consultant, podcast host and industry blogger, focused on helping organizations find the ideal extended enterprise solution for their needs. John’s insights are based on more than 20 years of experience in the LMS industry, having served as a trusted advisor to more than 130 learning organizations with a total technology spend of more than $65 million.

About Mike Martin:

Over the past 20 years, Mike has lived many exciting professional lives, from facilitating team building programs and ropes courses in the woods, to authoring distance-based instructional resources online. He has been a full-time instructional designer, LMS manager, eLearning developer, corporate trainer and consultant, professional speaker, outdoor educator, and built and run training departments for billion dollar companies. Mike is an innovative and energetic leader dedicated to helping people excel, and prides himself on his ability to motivate and inspire those around him.

Currently, Mike designs, develops, and manages the Litmos Dojo, an online customer learning center for SAP Litmos users. He also creates and delivers a variety of internal training for members of the SAP Litmos team.