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eLearning Blog

A.J. O'Connell
A.J. O'Connell
Senior eLearning Expert

A.J. O'Connell is a freelance writer specializing in e-learning, training, and sales. She has written for brands including Apollo Education Group, Pipedrive, College for America, Acrobatiq, ProSales Systems, and SchoolKeep. A writer and journalist since 2000, she has published articles and essays in Campus Technology, The Establishment, The Mary Sue, The Next Web, The Billfold, and The Huffington Post.

Jun 27, 2023 | Articles, Customer Training and Customer Experience Design

Customer Training Your Clients Will Love

If you’ve ever been to the Apple store, you know that it’s kind of an experience: you can buy products there, you can get your devices fixed there, and there are scheduled Today at Apple classes. Like photography? You can learn how to take portraits. Music? There’s a class for... more

Customer Training Clients Love
Jun 15, 2023 | Articles, Customer Training and Customer Experience Design

Four Ways to Drive Recurring Revenue with Customer Training

What is the value of a happy customer? Quite a bit. According to research, hanging on to existing customers boosts your bottom line: a 5% increase in customer retention can result in an increase in revenue of between 25 and 29%. It’s also much simpler (and less expensive) to keep... more

customer training customer success
Jun 13, 2023 | Articles

5 Ways Learning Supports DE&I Initiatives

In the last three years, Learning and Development (L&D) professionals have found themselves thrust into leadership positions on several important organizational initiatives. One of the most important? Diversity, Equity & Inclusion (DE&I). According to a recent report, more than half of L&D departments own or share responsibility for DE&I programs... more

learning supports dei
Jun 6, 2023 | Articles, Customer Training and Customer Experience Design

Providing Great Service in the Face of Rising Customer Expectations

Your customer service agents are the face of your organization. They nurture relationships with existing clients, troubleshoot your products, and are available to answer questions whenever a customer needs to get in touch. Being a friendly voice on the phone isn’t always an easy job. Some problems are hard to... more

providing great customer service
Jun 1, 2023 | Articles, Sales Training

Training Sales Teams to Meet Rising Buyer Expectations

Think of your very best buying experience recently. You probably decided you needed something, did some research on your own, then bought the product with one click. It might have been delivered to you the next day with no shipping charge. The experience was likely simple, seamless, and most of... more

buyer expectations sales training
May 26, 2023 | Articles, Sales Training

5 Ways to Train Your Sales Team to be More Agile

Sales has never been an easy job, but salespeople say it’s gotten more difficult recently. The last few years have been filled with uncertainty: the economy slowed down in the last months of 2022, bringing with it inflation, hiring freezes, and supply chain problems. None of this has been easy... more

agility training for sales
May 23, 2023 | Articles, Sales Training

Sales Training: Product Knowledge, Soft Skills, or Both?

Sales is all about closing the deal, no matter what, right? Not exactly. While making sales is the obvious mission of every sales department, the very best salespeople are most concerned with relationships. Their interest is in providing value to the customer, acting as trusted advisors, problem-solvers, and consultants. Top sales... more

sales training skills
May 16, 2023 | Articles

5 Ways to Overcome Resistance to Partner Training

Your partners are the face of your brand. They sell your product, service, refer, and market it. They also drive revenue, with 50% of the respondents to a Hubspot study attributing a quarter of their revenue to partners. It’s no surprise that strategic partnerships are increasingly popular; 75% of the... more

resist partner training
Apr 19, 2023 | Articles, Customer Training and Customer Experience Design

Why Customer Training is a Critical Component of Customer Community

Customer service has undergone a transformation lately. According to a recent survey of support agents, customer expectations rose dramatically during the pandemic. Buyers expect prompt service, quick access to answers and troubleshooting, and to be able to reach representatives through a variety of channels. One of the most important channels... more

training customer community
Apr 4, 2023 | Articles, Sales Training

5 Ways to Deliver Effective Sales Training in Your CRM

Sales organizations are adapting to selling in turbulent times. They’re dealing with evergreen problems, like making quota and quickly onboarding new hires. At the same time, sales teams are dealing with new challenges, like the increasing expectations of buyers, the move to digital selling, and supply chain issues. It’s not... more

sales training lms
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