What Does Apple’s Announcement Day have to do with eLearning?
This morning will most likely be the most unproductive morning for Apple enthusiasts since…well…the last Apple announcement. Except for tech journalists who will be busy, and have been bored since iPhone 5s. There will be live video streams, live blogs, hashtags, instagrams, Vines, hyperlapses, 360s, cats and dogs living together…mass hysteria! (+1 if you can name the movie)
Social media is still a new phenomenon. It’s the digital wild west with no rules. However, if you ever wanted to see how the A-players step up their game then there is no better day than Apple announcement day. Informal and/or social learning advocates look to these folks to see how it’s done. Well, if they don’t…they should.
Since the first iPhone announcement we’ve refreshed web browser pages to get pirated photos, and the occasional live audio stream directly from the event. Notable tech journalism outlets have finally figured out how to get every angle of the event covered in unique ways hoping to capture the largest audience…and pray their servers hold up.
TWiT.tv coverage has always been solid and entertaining throughout the years. Leo Laporte has mastered the art of the live webcast. And not just from the technology perspective. Leo knows how to build the right team to both educate and entertain, and manage the hysteria of the day. He makes it look so easy, but if you’ve ever tried to manage even a simple G+ hangout, you quickly gain a whole new level of respect for his work.
And besides the other usual non-mainstream locations like Techcrunch, Engadget, Gizmodo and others, I’m looking for Yahoo to take this opportunity to show the world a new and improved Yahoo. I may be wrong but Marissa Mayer (Yahoo CEO) has been building a team of rock star personalities for exactly this reason. Event coverage that is unique, entertaining, educational, and filled with celebrity star power could be huge in turning around the lagging image of the Yahoo brand. Because, let’s face it, this is a big friggin’ deal for even the most hardcore Microsoft or Android user.
Everyone is watching for Apple to blow our minds, or crash and burn famously. I’m certain of the former, but also feeling a little edgy about potentially being let down.
What does this have to do with eLearning, or corporate training, or learning management systems? Nothing directly, but indirectly Apple sets the tone for what’s next. The Apple ecosystem drives so much of the tech world that I would not be surprised if they had a significant announcement around education in either hardware, software, or both. Could the wearable have educational usage? Could the new iCloud have xAPI calls built into a “learning wallet” of sorts? I don’t know. But I’m all in on finding out!