Senior eLearning Expert

A.J. O'Connell

A.J. O'Connell is a freelance writer specializing in e-learning, training, and sales. She has written for brands including Apollo Education Group, Pipedrive, College for America, Acrobatiq, ProSales Systems, and SchoolKeep. A writer and journalist since 2000, she has published articles and essays in Campus Technology, The Establishment, The Mary Sue, The Next Web, The Billfold, and The Huffington Post.

Apr 25, 2024 | Articles

L&D for Healthcare: Key Factors for Success

Over the last few years, the healthcare industry has faced an unprecedented number of challenges: staffing shortages, worker burnout, financial strain, and a growing number of cyberattacks have challenged the industry as a whole. Learning and development (L&D) professionals in the healthcare industry can help with these challenges, but doing... more

Apr 16, 2024 | Articles, Digital Transformation

Building a Skills-Based Organization Through Learning & Development

In a world where technology changes quickly and world events require businesses to be agile, it may not be possible to hire workers with the skills your company needs. After all, you never know what skills you might need in a few years. Case in point: when Generative AI took... more

Apr 9, 2024 | Articles

Six Steps to Launch a Successful L&D Program

You probably know a lot about why you should train your workforce. But how do you actually plan a successful learning program? When we talk about learning and development (L&D), we tend to talk about the “why” of learning: workplace learning boosts engagement, aids in retention, and helps you upskill... more

Apr 2, 2024 | Articles, Customer Training and Customer Experience Design

What’s the Business Impact of Customer Training?

The many disruptions that arose from the COVID-19 pandemic have led to an evolution in the way we work and the way we buy. Customer expectations have also evolved – often exceeding the capabilities of overburdened customer support teams. Instant and seamless support is now considered a given for consumers... more

Mar 29, 2024 | Articles, Digital Transformation, Instructional Design

Five Ways Microlearning Boosts Productivity

You’re right in the middle of a big project at work, something you need to get done today, but — oh no — you can feel yourself getting hungry. You can’t work like this. You need to eat. So what do you do: get a snack, or go out for... more

Mar 20, 2024 | Articles, Customer Training and Customer Experience Design

Getting Started with Customer Training: A Beginner’s Guide

It’s no secret that happy customers are great for business. Happy customers are loyal; they renew subscriptions, tend to buy more than just their initial purchase, and they can be your best brand ambassadors. Happy customers also make a noticeable difference in your bottom line; Bain & Company found that... more

Mar 12, 2024 | Articles, Customer Training and Customer Experience Design

Looking for Gaps in Your Revenue Enablement Strategy? Start with CX and Customer Training

Generating revenue: it’s the job of your sales team, right? Not exactly. While your sales teams’ job is to make sales and close deals with new customers, several teams work together to generate revenue. Marketing creates the assets that generate warm leads for sales. The sales team gets conversations going... more

Feb 26, 2024 | Articles

The New Corporate Academy: What You Need to Know and How to Build Your Own

A mainstay of enterprise learning, the corporate academy, is getting a glow up in 2024. Once seen as a way to easily disseminate learning to a company’s workforce, the academy has returned as a collaborative, interactive way to build skills and close the skills gap. Whether you’re preparing to build... more

Feb 22, 2024 | Articles

Understanding the Role of Training in Extended Enterprise

There’s much talk about the extended enterprise today. For businesses with suppliers, partners, customers, and other important stakeholders, relationships extend beyond the boundaries of the organization. Consequently, so do organizational responsibilities. One of those responsibilities is learning and development (L&D). With that in mind, this blog will explore how training... more

Feb 8, 2024 | Articles, Employee Training and Employee Experience Design, Sales Training

Sales Onboarding ROI: Beyond Ramp Time

A strong sales onboarding program isn’t an easy thing to maintain. It’s lengthy, costly, and has to be updated regularly to accommodate the changing market. A recent report shows that it takes an average of 38 days and costs an average of $9,589 to onboard a salesperson. With that sort... more

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