Senior eLearning Expert

A.J. O'Connell

A.J. O'Connell is a freelance writer specializing in e-learning, training, and sales. She has written for brands including Apollo Education Group, Pipedrive, College for America, Acrobatiq, ProSales Systems, and SchoolKeep. A writer and journalist since 2000, she has published articles and essays in Campus Technology, The Establishment, The Mary Sue, The Next Web, The Billfold, and The Huffington Post.

Apr 9, 2024 | Articles

Six Steps to Launch a Successful L&D Program

You probably know a lot about why you should train your workforce. But how do you actually plan a successful learning program? When we talk about learning and development (L&D), we tend to talk about the “why” of learning: workplace learning boosts engagement, aids in retention, and helps you upskill... more

Apr 2, 2024 | Articles, Customer Experience, Customer Training

What’s the Business Impact of Customer Training?

The many disruptions that arose from the COVID-19 pandemic have led to an evolution in the way we work and the way we buy. Customer expectations have also evolved – often exceeding the capabilities of overburdened customer support teams. Instant and seamless support is now considered a given for consumers... more

Mar 29, 2024 | Articles, Microlearning

Five Ways Microlearning Boosts Productivity

You’re right in the middle of a big project at work, something you need to get done today, but — oh no — you can feel yourself getting hungry. You can’t work like this. You need to eat. So what do you do: get a snack, or go out for... more

Mar 20, 2024 | Articles, Customer Training

Getting Started with Customer Training: A Beginner’s Guide

It’s no secret that happy customers are great for business. Happy customers are loyal; they renew subscriptions, tend to buy more than just their initial purchase, and they can be your best brand ambassadors. Happy customers also make a noticeable difference in your bottom line; Bain & Company found that... more

Mar 12, 2024 | Articles, Customer Experience, Customer Training

Looking for Gaps in Your Revenue Enablement Strategy? Start with CX and Customer Training

Generating revenue: it’s the job of your sales team, right? Not exactly. While your sales teams’ job is to make sales and close deals with new customers, several teams work together to generate revenue. Marketing creates the assets that generate warm leads for sales. The sales team gets conversations going... more

Feb 26, 2024 | Articles

The New Corporate Academy: What You Need to Know and How to Build Your Own

A mainstay of enterprise learning, the corporate academy, is getting a glow up in 2024. Once seen as a way to easily disseminate learning to a company’s workforce, the academy has returned as a collaborative, interactive way to build skills and close the skills gap. Whether you’re preparing to build... more

Feb 22, 2024 | Articles, Enterprise Learning

Understanding the Role of Training in Extended Enterprise

There’s much talk about the extended enterprise today. For businesses with suppliers, partners, customers, and other important stakeholders, relationships extend beyond the boundaries of the organization. Consequently, so do organizational responsibilities. One of those responsibilities is learning and development (L&D). With that in mind, this blog will explore how training... more

Feb 8, 2024 | Articles, Employee Training, Sales Training

Sales Onboarding ROI: Beyond Ramp Time

A strong sales onboarding program isn’t an easy thing to maintain. It’s lengthy, costly, and has to be updated regularly to accommodate the changing market. A recent report shows that it takes an average of 38 days and costs an average of $9,589 to onboard a salesperson. With that sort... more

Jan 23, 2024 | Articles, Enterprise Learning, Sales Training

Want to Boost Revenue? Train your Enterprise Like You Train the Sales Team

Your sales team is the backbone of your revenue-generating organization. They are the face of your brand. They are experts when it comes to your customers and to your products. With that much responsibility for your brand and your revenue, it makes sense that you would invest in your sales... more

Jan 19, 2024 | Articles, Sales Training

Effective Sales Training Meets Reps at Every Career Stage

If you’ve been in sales a while, you know that no two salespeople are alike. Your sales team is made up of very different people, all at different stages in their career. There’s the hire who is brand new to sales, the pro your organization hired away from a rival,... more

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