eLearning Blog
Over the last couple of years, B2B marketing has been changing — fast. Customers are more sophisticated, and increasingly prefer digital marketing channels. The buyer’s journey is lengthening. The introduction of generative AI has changed the way content is produced. It’s a lot to adjust to, but many marketers haven’t... more
It’s an oft-quoted saying in IT: 80 percent of customers only use 20 percent of the features in the software they’ve bought. This may sound like an exaggeration, but let’s do an experiment: how many of your phone’s features and pre-installed apps do you actually use? How many more would... more
Over the last few years, the healthcare industry has faced an unprecedented number of challenges: staffing shortages, worker burnout, financial strain, and a growing number of cyberattacks have challenged the industry as a whole. Learning and development (L&D) professionals in the healthcare industry can help with these challenges, but doing... more
In a world where technology changes quickly and world events require businesses to be agile, it may not be possible to hire workers with the skills your company needs. After all, you never know what skills you might need in a few years. Case in point: when Generative AI took... more
You probably know a lot about why you should train your workforce. But how do you actually plan a successful learning program? When we talk about learning and development (L&D), we tend to talk about the “why” of learning: workplace learning boosts engagement, aids in retention, and helps you upskill... more
The many disruptions that arose from the COVID-19 pandemic have led to an evolution in the way we work and the way we buy. Customer expectations have also evolved – often exceeding the capabilities of overburdened customer support teams. Instant and seamless support is now considered a given for consumers... more
You’re right in the middle of a big project at work, something you need to get done today, but — oh no — you can feel yourself getting hungry. You can’t work like this. You need to eat. So what do you do: get a snack, or go out for... more
It’s no secret that happy customers are great for business. Happy customers are loyal; they renew subscriptions, tend to buy more than just their initial purchase, and they can be your best brand ambassadors. Happy customers also make a noticeable difference in your bottom line; Bain & Company found that... more
Generating revenue: it’s the job of your sales team, right? Not exactly. While your sales teams’ job is to make sales and close deals with new customers, several teams work together to generate revenue. Marketing creates the assets that generate warm leads for sales. The sales team gets conversations going... more
A mainstay of enterprise learning, the corporate academy, is getting a glow up in 2024. Once seen as a way to easily disseminate learning to a company’s workforce, the academy has returned as a collaborative, interactive way to build skills and close the skills gap. Whether you’re preparing to build... more
