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eLearning Blog

A.J. O'Connell
A.J. O'Connell
Senior eLearning Expert

A.J. O'Connell is a freelance writer specializing in e-learning, training, and sales. She has written for brands including Apollo Education Group, Pipedrive, College for America, Acrobatiq, ProSales Systems, and SchoolKeep. A writer and journalist since 2000, she has published articles and essays in Campus Technology, The Establishment, The Mary Sue, The Next Web, The Billfold, and The Huffington Post.

Apr 2, 2024 | Articles, Customer Training and Customer Experience Design

What’s the Business Impact of Customer Training?

The many disruptions that arose from the COVID-19 pandemic have led to an evolution in the way we work and the way we buy. Customer expectations have also evolved – often exceeding the capabilities of overburdened customer support teams. Instant and seamless support is now considered a given for consumers... more

business impact of customer training
Mar 29, 2024 | Articles, Digital Transformation, Instructional Design

Five Ways Microlearning Boosts Productivity

You’re right in the middle of a big project at work, something you need to get done today, but — oh no — you can feel yourself getting hungry. You can’t work like this. You need to eat. So what do you do: get a snack, or go out for... more

microlearning productivity
Mar 20, 2024 | Articles, Customer Training and Customer Experience Design

Getting Started with Customer Training: A Beginner’s Guide

It’s no secret that happy customers are great for business. Happy customers are loyal; they renew subscriptions, tend to buy more than just their initial purchase, and they can be your best brand ambassadors. Happy customers also make a noticeable difference in your bottom line; Bain & Company found that... more

beginner's guide to customer training
Mar 12, 2024 | Articles, Customer Training and Customer Experience Design

Looking for Gaps in Your Revenue Enablement Strategy? Start with CX and Customer Training

Generating revenue: it’s the job of your sales team, right? Not exactly. While your sales teams’ job is to make sales and close deals with new customers, several teams work together to generate revenue. Marketing creates the assets that generate warm leads for sales. The sales team gets conversations going... more

revenue enablement strategy starts with customer experience and training
Feb 26, 2024 | Articles

Your Step-by-Step Guide to Building a Corporate Academy

Updated on December 1, 2025 A mainstay of enterprise learning, the corporate academy, is getting a glow up in the age of AI. Once seen as a way to easily disseminate learning to a company’s workforce, the academy has returned as a collaborative, interactive way to build skills and close... more

corporate academy how to
Feb 8, 2024 | Articles, Employee Training and Employee Experience Design, Sales Training

Sales Onboarding ROI: Beyond Ramp Time

A strong sales onboarding program isn’t an easy thing to maintain. It’s lengthy, costly, and has to be updated regularly to accommodate the changing market. A recent report shows that it takes an average of 38 days and costs an average of $9,589 to onboard a salesperson. With that sort... more

roi of sales onboarding
Jan 23, 2024 | Articles, Sales Training

Want to Boost Revenue? Train your Enterprise Like You Train the Sales Team

Your sales team is the backbone of your revenue-generating organization. They are the face of your brand. They are experts when it comes to your customers and to your products. With that much responsibility for your brand and your revenue, it makes sense that you would invest in your sales... more

increased revenue from sales training
Jan 19, 2024 | Articles, Sales Training

Effective Sales Training Meets Reps at Every Career Stage

If you’ve been in sales a while, you know that no two salespeople are alike. Your sales team is made up of very different people, all at different stages in their career. There’s the hire who is brand new to sales, the pro your organization hired away from a rival,... more

sales training career stages
Jan 11, 2024 | Articles, Employee Training and Employee Experience Design, Sales Training

Seven Steps for Creating a Sales Training Program

Sales is one of those jobs that can be mythologized and made into a mysterious magical art. Either a salesperson is naturally very good at sales, or they’re not. They “have it” or they don’t, right? This is obviously not the case. Sales is a collection of skills, and those... more

steps to create a sales training program
Dec 12, 2023 | Articles, Customer Training and Customer Experience Design

Retaining CX Talent With Training

It’s not a fun time to be customer service. According to the 10th edition of the Customer Care Measurement and Consultancy’s National Customer Rage Survey, which has tracked satisfaction and incivility in customer service since 1976, 43% of customers shouted at customer care representatives in 2020, an increase from 35%... more

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