Could there be another industry out there more reliant on training than franchises? From start to finish, it’s about ensuring a high-quality, consistent experience every time, to every person, in each location, and that requires a clear strategy, explicit policies and procedures, and an entrenched learning culture.
I read that the worst-case scenario is customers referring to a franchise as ‘hit or miss’ depending on which outlet they go to. Why? Because it means the franchise is not achieving its goal of creating an experience that should be replicated no matter where you go; a service people can depend on.
The paramount importance of training in franchises is a no-brainer. Now here’s 5 solid reasons why franchisors should be using an online format to deliver that training: