Customer training is having a moment, post-pandemic. It’s long been known that customer experience is the key to customer happiness and loyalty, but training wasn’t always thought of as a part of the customer experience journey. During the early days of the pandemic, however, customer experience changed. Websites were overloaded... more
We’ve just passed Valentine’s Day 2021 – a notable marker for the halfway point in a short month, and this year is already picking up momentum. It’s shaping up to be a year of rebuilding and reenergizing (after whatever 2020 may have depleted). All month, the Litmos blog has been... more
Before the pandemic, if you bought a new iPhone from Apple, you could learn all about its newest features in a free class at the Apple Store. Since April, however, the in-store classes have been limited at Apple Stores. Instead the training has gone online. Apple isn’t the only company... more
In the TV show, Schitt’s Creek, there’s an ongoing inclusion of the song “The Best” by Tina Turner. It pops up in the form of an acoustic serenade, an endearing lip sync, and it even finds its way into a pivotal scene in the show’s finale. In our last Lenny... more
Click to enlarge It’s a great time to be a consumer (in both B2C and B2B) because there are so many innovative, exciting new products available across industries from tech to retail to automotive and everything in between. Whether it’s a new app for your phone, an electric car that... more
Click to enlarge Ah, February. It’s the month of celebrating love and romance — red roses, boxes of chocolates, a tête-à-tête over a candlelit dinner. But wait! Let’s not forget that valentines come in all shapes and sizes, and sometimes true love may manifest not just for a sweetheart, but... more
The Automotive industry has undergone substantial changes in the past several years with the introduction of advanced robotics and other manufacturing technologies. Add to that ever-evolving safety and environmental regulations, on which workers require regular training to remain informed and compliant. As a result of these ongoing changes, the global... more
In recent years, the Experience Economy has been reshaping the business world, as companies everywhere pursue new methods to enhance customer experience. This process can be challenging and costly. Yet, when organizations forge stronger customer relationships, they’re choosing a proven path to competitive advantage. It’s even more powerful than price... more
The Experience Economy has changed the way businesses compete. Today, good experiences are table stakes; it takes GREAT experiences to win. The gap between what customers expect and what actually gets delivered is real. 80% of CEOs think they’re delivering a superior experience, but only 8% of customers agree (Bain... more
Customer churn. If you haven’t heard the term before, it refers to the upheaval that happens when existing customers end their relationship with your business. In other words, it’s the opposite of customer retention. No company wants a high rate of churn — it means their sales department is working hard... more
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